In yet another move to cut down on low-quality content and fake news in News Feed, Facebook is updating its algorithm again to remove such content from its platform.
A Facebook research found that there is a tiny group of people who routinely share vast amounts of public posts per day, effectively spamming people’s feeds.
“Our research further shows that the links they share tend to include low-quality content such as clickbait, sensationalism, and misinformation,” said Adam Mosseri, Vice President, News Feed, in a blog post late on Friday.
“We are making an update to help reduce low-quality links in News Feed. We are always working to improve people’s experience in News Feed by showing more stories that we think people will find informative and entertaining,” Mosseri added.
Facebook has been working to improve people’s experience in News Feed by showing more stories that it thinks they will find informative and entertaining.
“As a result, we want to reduce the influence of these spammers and deprioritise the links they share more frequently than regular sharers,” the post added.
The new update is part of Facebook’s efforts to tackle fake news in News Feed.