Reliance IndustriesLimited (RIL) is all set to hold its Annual General Meeting on July 5. It is expected that RIL chairman Mukesh Ambani could announce the availability of the JioFiber Fibre-to-the-Home (FTTH) broadband service during the meeting. Recently, a person familiar with the developments told Economic Times that the commercial launch of Jio’s home broadband services may indeed happen on July 5. The FTTH service from Jio has been under the testing phase since 2016 and it is claimed as the next big launch for the company.

Attractive broadband data plans

After unleashing the brutal price war in the mobile services space with its disruptive pricing following its entry in September 2016, Mukesh Ambani-owned Reliance Jio looks set to shake up the home broadband market. Reliance Jio is gearing up to offer an attractive combo of fast broadband connectivity at initial data speeds of 100 Mbps with huge amount of free data. Along with broadband speeds, Reliance Jio is reportedly set to offer users access to unlimited videos and voice calls through the VoIP (voice over internet protocol) route for around Rs 1,000-1,500 a month.

It is likely that Jio — which is already running a pilot in many cities of its broadband service — will offer bouquet for free initially to attract customers, similar to its strategy in the mobile phone space.

Meanwhile Sunil Mittal-led Bharti Airtel is revving up its countrywide wired broadband game to protect turf ahead of Jio’s commercial rollout of its ultra-fast home broadband services. “Airtel will do whatever it takes to stay competitive on services and tariffs and grow our home customer base,” a senior Bharti Airtel executive told ET recently.

Airtel has already felt the effects of Jio’s launch after being forced to cut rates for some of its plans and increase free data limits. This has led to its home services revenue shrinking nearly 11% on-year to Rs 604.2 crore in the quarter ended March, triggered by 12.6% on-year ARPU dilution, according to ET.